6 Weeks to Go!

Can you believe it’s only 6 weeks until Christmas? I swear, it feels like I blinked and here we are. Where did the year go?

But hey, better for time to fly by in a whirlwind of excitement than to drag along, right? And we’re in the thick of it now—the season when salons and spas can really shine! Time flies when you’re having fun (and making money), right?

So, I asked a few salon and spa owners a couple of questions this week that I’d love to ask you:

1. Do you want to double your revenue this season compared to last year?
2. Are you willing to put in a little extra effort to hit that 100% growth?

When I asked 48 business owners, guess what they said? That’s right: 48 YES ANSWERS!

And here’s where it gets interesting. I offered to share 6 guaranteed tips to help them achieve this. How many do you think actually showed up for the session?

Only 12. I know, right? Both sad and a little pathetic, honestly. Why? Because day in, day out, I hear the same story: business is tough, owners are exhausted, staff are letting them down... Yet when a golden opportunity comes along? Less than a quarter showed up.

So, I’m focusing on those of you who are ready to do better, ready to push, and ready to win. And to prove it, here’s a sneak peek into Tip #1 (the other five tips are in the session recording, and if you didn’t register… sorry, no access!).

Tip #1: Create a Buying Environment!

This is your secret weapon for the festive season. The atmosphere of your salon can make all the difference in driving sales—if you’re intentional and have a solid plan. For those who attended, you know what this plan looks like and exactly how to set it up.

How to Create a Festive Buying Environment:

1. Deck Out Your Staff – Get creative! Think branded t-shirts, fun holiday headbands, or even festive nail art. Your team should look like they’re ready for the season.
2. Transform Your Décor – Put up a Christmas tree, but instead of traditional decorations, use it to showcase stocking-stuffer items that clients can buy.
3. Gift Wrapping Service – Offer free gift wrapping to make it easier for clients to buy and gift on the spot.
4. Festive Gift Boxes and Ribbons – Give options for packaging, from elegant boxes to different colored ribbons—make it irresistibly gift-ready!
5. Create a “Buy Me” Vibe – Every corner should call out to customers, inviting them to take something home.

Just the other day, I walked into Woolworths, and the setup was so festive and compelling that I couldn’t resist. I got completely hooked by what I preach—and ended up buying something I hadn’t planned to!

And that’s just one of the ideas. There are five more powerful tips and a treasure trove of other strategies to make sure your festive revenue hits MASSIVE numbers. But you’ve got to show up, bring the energy, and plan for it.

So here’s to a fantastic season of happy, busy clients and boosted sales. Let’s make it happen!

Happy Selling,

Hugs and kisses

Marisa