Have You Completed Your Mid-Year Marketing Health Check?

Hey,

Can you believe we're already halfway through 2024? It feels like I blinked after New Year’s Day and suddenly, here we are, halfway through the year!

How are things on your end? Let me give you a quick rundown of what’s been happening with me:

I’m busy planning and preparing for a marketing masterclass on June 6th - enroll here for a free slot!

Things with my kids have been very busy, Daniela is in the thick of mid-year exams, stressing out and quite grumpy—treading lightly there! While my son, Angelo, is deep into hockey tournaments, just back from another tour. I feel like I should be on the sidelines for every game, but I’ve missed the out-of-town matches. That's going to change because next year, I’ve marked my calendar for all his tours—I'm going to every single one!

We just had our Annual Gala Dinner Awards event, which was a roaring success! On top of that, I'm busy with a massive warehouse clean-up and implementing new systems, so things are nuts. And with the industry's unpredictability, my top priority with therapists and management teams is constantly correcting mindset.

I want to share a thought process that I’ve been emphasizing in all my trainings lately.

All I hear is a combination of: clients don’t want to buy, clients don’t have money, we’re not getting repeat bookings as often, it’s not as busy as it used to be—blah, blah, blah.

So, I found this quote and I LOVE IT. Hope you do too:

“The pessimist complains about the wind, the optimist expects it to change. The leader adjusts the sails!”

Don’t you love it? Let’s all decide to be leaders and adjust our sails, stop complaining, and stop saying, “It will change, it has to.” Nonsense! Let’s direct the change and make it happen!

Speaking of adjusting sails, have you done your marketing health check for the second half of the year? Is your marketing and social media strategy for the next six months sorted?

You might be laughing right now because you may not even have June’s marketing sorted yet, right?

Well, I want to encourage you to change this. Let me ask you: how long did you plan your wedding if you’re married? Or how long did you plan a big birthday celebration? Most of us take months, sometimes even years, to plan important events. Why? Because you want the event to flow, be organized, and be memorable. The more organized your event, the more time you have to enjoy and mingle, right? Of course!

The same goes for your business marketing.

The further in advance you plan, the smoother your business will run because you’re not doing things last minute. Most of the anxiety and stress owners and managers face today is due to last-minute planning and marketing efforts.

I want to share a few important weekly tasks to help structure your monthly marketing flow. My little gift to you today. Let’s use July as the example month.

June Week 1: Place the order for promotion stock with suppliers, buy display materials for hotspots, and get all collateral needed for social media and messaging designed and ready to roll out. This is four weeks before the promotion month.

June Week 2: Prepare training notes or products if needed for your team.

June Week 3: Train the team on the upcoming promotion, including role plays and practicals if treatments are involved.

June Week 4: Receive stock, merchandise, and send out communication to clients. Use this week to evaluate the current month's promotion activity to understand what worked and what could be improved.

If you’re well-prepared, guess what you have more time for?

You have more time to spend with your customers, building relationships, selling and booking more services, getting feedback, and strategizing. How amazing does that sound?

I’m going to help you out a little more! Next week, on June 6th, I’m hosting a marketing masterclass session where I’ll go through what you should be doing every month and how to structure your marketing planning. This is my tried and tested, guaranteed success recipe!

I want to join the marketing masterclass, please

Here’s to ADJUSTING OUR SAILS together!

Have a magnificent weekend, champ. Chat soon!

Marisa