Is Your Stock Secretly Sabotaging Your Revenue?
How’s your week been? Mine’s been a whirlwind—honestly feels like I’m strapped into a never-ending roller coaster! But hey, better busy than bored, right?
Speaking of busy, I had a very real lesson this week on how empty retail shelves (and the wrong stock) can really mess with your revenue. I’m telling you this because I know how spa managers and owners tend to see stock. Some check the stock value regularly, while others just glance at the shelves and think, “Eh, there’s some stuff there, so it’s fine.” But trust me—it's not fine.
This needs to change! I spent two days at a spa this week, and guess what? Their best-sellers were out of stock, and the shelves looked a little sad. When I asked about it, the response was, “Oh, stock is coming, and there’s still something on the shelves.” That’s like saying, “Well, we have a few crumbs, so no need for bread!”
I decided to chat with each therapist—just casual convos. My secret weapon? Two golden questions: “What are you loving about working here right now?” (always start on a high note), and then, my favorite: “What’s not going well and affecting you?” The floodgates opened.
Of the 8 therapists, only one didn’t mention the lack of retail stock. And then I got another shocker—they didn’t even have basic tools like tweezers and extractors! What?!
Now, this really grinds my gears. I hear complaints daily about revenue being down and retail not hitting targets, but how on earth can you run a beauty business when your stock (both for retail and services) is a mess?
I did a little math (cue dramatic drumroll)… and found that this spa was missing out on about 10% of their daily revenue just because they didn’t have enough stock on hand. 10%!
So, please, hear me out: the state of your retail shelves tells a huge story about your business. Here are 5 solid reasons why keeping those shelves stocked is an absolute must:
- Maximize Revenue Potential: Stocked shelves equal more chances for clients to buy products they've loved during treatments, which means more $$$ for you.
- Enhance Client Loyalty: Clients want the convenience of buying right after a treatment. If they can’t get it from you, they’ll find it somewhere else—let’s not let that happen!
- Professional Expertise: A fully stocked shelf screams, “We’re the experts.” It reinforces your image as a high-end, trusted beauty destination.
- Boost Staff Morale: Your team will thank you! When therapists can confidently recommend products and know they’re available, it lifts their energy and professionalism.
- Encourage Impulse Buys: A well-stocked, beautiful display tempts clients to grab a little something extra. Trust me, people love a good impulse buy!
So, if you’re reading this, head straight to your shelves and give them a good look-over. Stock up and watch how it transforms your revenue—and your team’s mood!
See you next week,
P.S. Next week’s coaching session is going to be a game-changer! I’m diving into the hottest revenue-driving treatments on the market right now. Don’t miss out—trust me, this one’s going to be packed with tips you’ll want to implement ASAP!
Much love,
Marisa
Wellness Professionals Club
