It’s Not So Much What You Say, But How You Say It!
Howdie howdie darling!!!
You know that communication is at the heart of great client experiences and a successful team environment. But have you ever stopped to think about how much the way you say something influences how it’s received—whether by your team or your clients?
A study conducted by the Journal of Voice in 2012 revealed fascinating insights into the art of persuasive speaking. When evaluating financial spokespersons, the study found that a significant 50% of their persuasive power came from passion (27%) and voice quality (23%). In contrast, the actual content of their message contributed just 15%. What does this tell us? The tone, enthusiasm, and clarity in how we speak are often more impactful than the specific words we choose.
Think about the impact your tone can have when you're giving feedback, setting expectations, or motivating your team. Your voice shapes their attitude, engagement, and productivity. When you speak with energy, clarity, and presence, you'll see more enthusiasm and cooperation in return.
Likewise, for your therapists, the way they speak to clients makes all the difference. It’s not just about the services you offer—it’s about the atmosphere you create with your tone and delivery. When your therapists communicate with warmth and care, clients feel more relaxed and valued.
What’s more, a study in the Journal of Experimental Psychology highlights that people remember emotional content more vividly than neutral information. If your voice conveys passion, warmth, and authority, you’re more likely to create an impression that sticks—even if the facts are the same as everyone else’s.
Key Takeaways:
- For Owners and Managers: How you speak to your team—whether during meetings, feedback sessions, or daily interactions—impacts their motivation, morale, and trust in your leadership. Speak with passion and positivity, and you'll notice an uptick in engagement.
- For Therapists: When speaking to clients, your tone should convey warmth, confidence, and genuine care. Your voice can be a powerful tool in making clients feel relaxed, valued, and comfortable—leading to greater client satisfaction and retention.
It’s not just what you say; it’s how you say it. The tone of your voice and the energy you bring to every conversation set the stage for a positive, productive environment for both your team and your clients.
Remember, your tone can shape their experience just as much as the service you provide. When you speak with passion, presence, and clarity, you'll inspire confidence, trust, and loyalty.
🚀 Masterclass Update: The Secret Weapon #4—Unlocked!
Tuesday’s session was FIRE! 🔥 Yes, again! I revealed a tool that’s been 15 years in the making and fine-tuning. And I have to share a funny story with you...
One of the hotels we work with had their CEO review our Business Analysis document, and his reaction?
“This is like doing my MBA all over again! Why is there so much information and so many lines?”
Why did I love this comment? Because they had never seen this level of analysis in a spa before! He tried to trim it down—but guess what? When year one’s review came up, all the insights he needed were right there in that ‘extra’ data.
Yayyyyyyy—we won the battle of the data! 🎉
This tool is a 15-minute daily must-do that gives you a snapshot of your business at a glance. Without it, you can’t run your business properly—it’s that simple. Well… you can, but you won’t be doing a great job of it. 😏
Next Up: WEAPON #5—DO NOT MISS THIS!
📆 Tuesday 18 March at 3 PM
Think of KPIs like a GPS for your business—tracking progress, recalculating when needed, and keeping you on course. Without them, your team might be working hard but heading in the wrong direction. With them, you gain clear benchmarks, the ability to adjust efforts, celebrate wins, and confidently drive success.
🔓 Here’s what you’ll unlock with Weapon #5:
✅ A ready-to-use KPI Template—plug and play!
✅ A step-by-step guide to mastering it.
✅ The real reason this should be your monthly priority.
✅ The Do’s and Don’ts (so you don’t make rookie mistakes).
💬 Wanna join? Too bad—this is a closed session. 😉 But don’t worry, I’ll see you at the next Masterclass... if you’re smart enough not to miss it again!
🔥 Winning in business isn’t about luck—it’s about having the right data, the right tools, and the discipline to use them daily. 🚀
LOVE YOU STAX, MARISA
Wellness Professionals Club
