The Secret Weapon to Business Success (And It’s Not What You Think!)
Hey!!!
Not really sure where to start this week—there’s SO much to share! But let me start with my biggest lesson learned: Never underestimate the power of listening to your customers.
When was the last time you sent out a customer satisfaction survey?
And more importantly… what did you actually learn from it?
I sent a quick survey to a spa database last week, expecting maybe a handful of responses. I was completely blown away! Not only did people respond, but they had a LOT to say. It turns out, customers want to be heard—they just need an easy way to do it.
So, if you haven’t done a survey recently, it’s time. Here are my top tips to get the best responses:
1️ Be intentional. Only ask questions that directly impact what you need to know. Every question should serve a purpose.
2️ Keep it short & sweet. Five questions max. If it takes longer than a minute to complete, expect drop-offs. Quick tick-boxes work best.
3️ Give them a voice. While tick boxes are great, leave room for comments. Some people want to elaborate, and this is where you find gold!
Not all survey questions are created equal! If you want honest, useful feedback from your clients, you need to ask the right things the right way.
{{ first_name }}, here are 5 great questions to include in your spa or salon satisfaction survey:
✅ On a scale of 1-10, how satisfied were you with your last visit? (Gives measurable data on overall experience.)
✅ What was the highlight of your experience? (Helps identify what clients love most so you can do more of it!)
✅ Is there anything that could have made your experience even better? (Opens the door for constructive feedback.)
✅ How easy was it to book your appointment? (Ensures your booking process isn’t turning clients away.)
✅ Would you recommend us to a friend? Why or why not? (A great way to gauge customer loyalty.)
🚫 Avoid vague or leading questions like these:
❌ Did you enjoy your visit? (Too broad—"yes" or "no" won’t tell you much!)
❌ Do you think our services are too expensive? (This creates doubt instead of collecting unbiased opinions.)
❌ Was your therapist good? (What does "good" mean? Instead, ask about specific aspects like professionalism or technique.)
❌ What didn’t you like about your visit? (This frames the experience negatively. Instead, ask what could be improved.)
❌ What other treatments should we add? (Unless you’re ready to introduce new treatments, this might set unrealistic expectations.)
Trust me, a well-crafted survey can be a game-changer. You'll uncover insights that could transform your business.
🚀 Masterclass Update: (your name) Are You In?
🔥 Session 1 was a HIT! 🔥 Huge shoutout FOR SHOWING UP and TAKING ACTION.
If you missed it—you’re not too late! You can still catch up on Sessions 1 & 2 and join us for the remaining four. Just let me know, and I’ll get you sorted.
So, what was my first secret weapon to business success?
💥 A huddle a day keeps the drama away! 💥
If you haven’t received your Huddle SOP, let me know—I’ll send it right over. And if you’ve started doing daily huddles, send me a quick update! I’d love to hear how your team is responding.
Next week, we’re stepping into The Staff Meeting Weapon. I’ll be sharing:
✅ The must-have SOP for effective staff meetings
✅ A winning agenda to keep things structured
✅ The biggest dos and don’ts (this one will save you SO much time)
✅ Some powerful video clips to bring it all to life
📅 Can’t wait to see you Tuesday at 3PM! If you need login details—or if you still want to join—just reply to this email, and I’ll get everything over to you.
Here’s to making BIG moves in your business 🚀
LOVE YOU STAX, MARISA
Wellness Professionals Club
