Unlock the Secret to Effective Marketing: Understanding RAS
On Tuesday morning, I was picking up my usual favorite Hazelnut Latte at the coffee shop on my way to work, when I overheard a conversation that got me thinking about how we process information. There was a woman talking about her child’s hockey match, and even though the coffee shop was bustling with noise, my ears perked up. Why? Because my children play hockey, and suddenly, I felt an instant connection. This got me thinking about how our brains filter information and how some things just seem to “stick” while others get filtered out.
This is exactly what I covered in our recent coaching session – the Reticular Activating System (RAS). It’s that part of our brain that acts like a filter, deciding what information gets through and what doesn’t. When it comes to marketing, understanding how to get through this filter can make all the difference.
Key Takeaways from the Session:
- What is RAS? – The Reticular Activating System is a network of neurons located in the brainstem that plays a key role in attention and wakefulness. It helps filter the vast amount of information we encounter every day and decides what gets noticed.
- Why RAS Matters – In the beauty and wellness industry, knowing how to engage your clients’ RAS can mean the difference between a message that resonates and one that gets ignored.
- Leveraging RAS in Marketing – We discussed practical techniques for capturing attention, such as using personalized messaging, creating emotional connections, and making your offers stand out amidst the noise.
- RAS in Client Interactions – Whether it’s through personalized consultations, tailored treatments, or even follow-up communications, understanding your clients’ needs and making them feel seen and heard can significantly enhance their experience and loyalty.
- RAS in Staff Training – Leveraging the principles of RAS with your staff during training can ensure they remain engaged and motivated, helping them align their personal goals with company objectives and stay focused on achieving their targets.
Missed the Session?
No worries! If you weren’t able to join us live, you can still catch up. I’m offering the recording to anyone who replies to this email. Just hit “reply” and let me know you’d like access to the recording, and I’ll send it your way.
I genuinely believe that mastering the art of tapping into your clients’ RAS can transform the way you connect with them and elevate your business to new heights.
I'm excited to announce that our next coaching session on the 9th of July will be another RAS-focused session. This time, I'll be guiding you and your team through a live "MY WHY" session. This exercise is designed to ensure that your personal goals are in line with company goals, keeping everyone focused on achieving targets and supercharging revenue.
Big hug,
Marisa
