Blogs & Newsletters

You know how pedantic I am about Mystery Guest Reviews and their value - I even dedicate a whole chapter to this in our Business Management Program, outlining the correct steps, choosing the right per...

If you know me, you know I’m a coffee addict. Last week, I spilled one of my lattes on my planner. In the rush to clean up the mess, I found a post-it note from at least two years ago. It read, “The s...

Last week, I had a chat with a Spa Manager about how well she knows her team. She was confident, saying she knew them well. I pressed a bit more—asking her to think about each of their favorite foods,...

SPA EVOLUTION REQUIRES adapting to emerging trends. With the goal of developing strategies for spa success in 2024, let’s delve into five indispensable steps that not only elevate your spa’s offerings...

I Was Desperate, I took a Shortcut = EPIC FAIL

I can positively share that this past week ranks as one of the worst weeks of the year for me so far. I'm not sure where to start, but I feel I need to ...

Welcome to a transformative journey in the beauty and spa industry, where the essence of our word of the year for 2024, "Elevate," takes center stage. In a world constantly evolving, "Elevate" encapsu...

Imagine announcing a 24-hour sleepover spa therapy event to your audience on social media! This, and all the other jokes I saw clients posting had me in absolute stitches on April Fools Monday. The be...

Hope this email finds you staying cool in the sweltering heat!  I don’t know about you, but I’m practically melting here.

Yesterday’s coaching session was an absolute blast, and if you were there...

Guess what sort of magical chaos just ensued? I recently took a detour from the hustle to set up Christmas decor with the fam. 

So, we dive headfirst into this festive chaos, right? It’s glitter ...

So, I just did a mystery guest phone call with one of the spas I work with… Well, let’s just say the lucky soul who answered didn’t quite stick to the SOP for Handling Telephone Calls. It was like a...